Whole Foods Assure Customers of Organic Beauty Products
by Allan Dizon in Beauty & Wellness on Nov 30, 2010
Health conscious ladies are always in the search for healthy options, even in beauty products. Usually, with the word organic stamped on the product, one thinks that the product is healthy. But unlike in foods, a beauty product does not always have the same standard when it comes to what is organic and what is not.
When it comes to beauty products, there is no strict guideline regarding the criteria for an organic beauty product. Even when a shampoo contains the questionable chemical paraben it could still pass off as an organic product because it contains a small amount of organic material.
The good news is, Whole Foods, a big natural products retailer, has announced that coming June 11, 2011, it would require beauty products that claim to be organic to meet the same strict standards applied to food products.
With this new standard, if a beauty product claims to be ‘organic’ then it should have at least 95% of its ingredients as certified organic. A ‘made with organic ingredients’ label on a beauty product should be made of 70 percent organic ingredients and 30 percent safe and approved ingredients.
Because of this step, more beauty product companies are bound to improve their packaging claims and provide better information for the consumers.
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