Breast Cancer Awareness Needs Campaign Boost
by Maejoy Tutor in Diseases on Oct 28, 2011
The month of October is globally recognized as the Month for Breast Cancer Awareness. The pink ribbon has become the symbol of such event and has been seen everywhere.
The need for having additional research and treatment for breast cancer is becoming more pressing compared to the earlier years. However, the campaigns of corporate pink ribbon have been so ordinary that such need appeared to be not that authentic anymore.
In addition, several of the campaigns were considered as not an appropriate act of fighting against breast cancer. Such examples of breast cancer initiatives that were out of place are pink toilet paper, pink candy, and the likes. Some movements were actually identified as dangerous.
According to Breast Cancer Action, an advocacy group for fighting against breast cancer, the new battle against breast cancer today is called “Pinkwashing.” This is a perfume named “Promise Me” specially made by Susan Komen for the Cure. The perfume includes ingredients that were not listed as hazardous and toxic.
The support being given to the breast cancer movements by some corporations is now required to move from just being an October marketing tactic to an authentic, long-term obligation to an important matter that is extremely significant among women.
Corporations, in order to embody and express their social purpose around them, must make women’s health issues such as breast cancer a high priority.
A very good example of this is Shoppers Drug Mart. They have been very sensitive when it comes to the health issues and problems among women. According to the company, women’s health problems and issues are ought to be given importance and attention, because women play a big role in the growth and success of companies such as Shoppers Drug Mart.
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