Benefit Cosmetics Spreading the Word Online with New Website
by Chrysalis De Vera in Beauty & Wellness on Sep 01, 2011
The San Francisco-based free spirited and free thinking beauty brand Benefit Cosmetics, known for its very creative packaging, instant beauty solutions and irreverent names, is opening its latest international commerce site this week.
The commerce site is said to be providing a powerful sales and brand awareness tool.
According to the Vice President of Digital Experience and Commerce, Valerie Hoecke, Benefit Cosmetics is exclusively centered on serving easy and quick answers to each beauty problem and providing those answers with a combination of humor. She noted that this latest project of Benefit is also about focusing their online presence with what they already have.
Moreover, Hoecke emphasized that the company wanted to make everything easier for their clients to find the way and shop for the answers, while giving out complete beauty school content.
Benefit Cosmetics has been known to be the brand with a humorous and playful personality. The online site is also designed to align with the exuberant expression of Benefit’s personality. Each page in the site commemorates the iconic mannequins of the brand, words of wisdom, thought bubbles, with a combination of visual elements of San Francisco.
Moreover, Benefit’s site also integrated a number of website usability greatest applications, which included product graphics and imagery to emphasize on the brand’s irreverent names and creative packaging.
An ability to preview search results and predictive research also make it easy for the Benefit’s clients in looking for products, product reviews from clients, and how-to videos.
A button that says “Buy Me!” is also displayed in every corner of the site to attract clients.
Related Posts:
